Before forming the touring, management, and consulting firm Micocci Productions in 1992, Tony Micocci was Managing Director of the Flynn Theater and President of City Center Theater in New York City. His new book “Booking Performance Tours: Marketing and Acquiring the Live Arts and Entertainment” is the definitive how-to guide for both non-profit and commercial touring. His client roster has included Marcel Marceau, Basil Twist and STREB.
In this interview Tony talks about the complex relationship between agents and artists, how they connect, and why he spent two years writing a book.
This interview is part of an ongoing series with the Association of Performing Arts Presenters.