Brian Allenby is the Manager of Operations & Education at Reverb. Reverb is a non profit organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner, which educates and engages musicians and their fans to promote environmental sustainability. The organization’s work has greened more than 45 major tours and 600 events, working with musicians such as the Dave Matthews Band, Bonnie Raitt, John Mayer, Sheryl Crow and the Red Hot Chili Peppers. Prior to joining Reverb, Brian worked in both the music and environmental fields: after attending the American University in Washington, DC, he managed a venue and promoted/produced concert events in Virginia, Maryland and Washington, DC, subsequently moving back to his home state of Vermont, where he transitioned to the renewable energy and carbon offset industry.
In this interview, Brian talks with us about greening concert tours and festivals, and the difficulties involved in getting rid of CD jewel boxes.
This interview is part of an ongoing series with the Association of Performing Arts Presenters.