FTS: Meet Me in St. Louis

St Louis Art Fair

Original Photo by Missouri Division of TourismCreative Commons License Some Rights Reserved

Have a festival? Want to have vendors? A new partner has signed up to make running a festival easier.

Our Festival Transaction Services, Inc. (FTS) has signed a two-year agreement with Cultural Festivals of St. Louis, MO. Cultural Festivals produces and promotes Saint Louis Art Fair, which attracts 150,000 visitors annually.

The Fair initially will implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com. Saint Louis Art Fair, an award-winning fine arts and performing arts festival, is a growing influence among art festivals, and considered by artists as one of the best.

Cindy Lerick, President and Executive Director, said, “FTS represents an opportunity for Saint Louis Art Fair to begin deploying new cash management tools that save us time, improve our business intelligence and reduce our cash risks. We will start with the FTS automated vendor booth sales service and extend into the other services as we gain experience and learn how to take advantage of them.”

Charles Brown, CEO of FTS, said, “We are very pleased to be working with Saint Louis Art Fair. Cindy Lerick and her staff create and manage one of the most prominent juried art festivals in the U.S. It is an important cultural event with more than 180 artists, 15 restaurants and 150,000 attendees. Our goal is to help them generate material double-digit improvements in their financial results over the next five years.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the event’s private account, providing secure and immediate sales results in near real time.”

About Cultural Festivals

Cultural Festivals is a non-profit cultural organization, specializing in cultural special events that educate and entertain. Cultural Festivals employs over 1,000 volunteers in a wide variety of leadership roles. Our organization’s goal is to enrich the community by bringing together people of all backgrounds to celebrate and share arts experiences. Our audiences give testament to the need for this coming together in an urban environment.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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