How you see the world of live entertainment is changing.
In the old days, audiences held up lighters to honor the performers. Now, we hold up digital devices to film them.
At the Open Video Conference in New York this past weekend, discussions centered on the trends and possibilities of participatory video. User generated video is a vehicle to support human rights. Repressive governments are held more accountable when we see their policies of brutality in practice and in real time.
We also know that there is a video revolution taking place in live entertainment.
As recently posted in the KadmusArts daily news feed, the Wall Street Journal highlighted the new controversy over how audiences participate in an event. Are audiences more interested in enjoying the live show or in recording it? WSJ writer John Jurgensen finds two bands whose music might be on the edge, but who want to pull audiences back from the video divide: Wilco and the Black Crowes.
These bands are trying to enforce a “live only” audience environment. They believe you can’t enjoy the show if you are so focussed on your camera screen. Of course, both bands, especially Wilco, have benefited from audiences sharing their music. But from the bands’ point of view, the sense of community at a live event is violated when so many are watching their screens and not the stage.
However, there is a difference between courtesy to your neighbors (“Put your arm down! I can’t see over your screen!) and the opportunity for bands and their brands. Already, some of the most forward thinking bands, producers, and technologists are realizing that by creating a common space for sharing all an event’s videos, the event experience grows from a live-only community to a global community.
This kind of participation deepens the connection to the current audience and reaches new audiences. This is not only a good thing, it’s a great thing. And the sooner other art forms jump into the crowd sourcing possibilities, the sooner they will enjoy the kind of fan devotion and social networking that so many bands enjoy today.
- Bill Reichblum