Archive for the 'Other' Category

FTS + Visa = Better Festival Experience

Monday, September 23rd, 2013

Ticket Booth

Festival Transaction Services, Inc. (FTS) has teamed with Visa, a leader in global payments technology, to launch a cashless financial services solution for festivals, fairs, and other community-wide events. 

Our new service will use prepaid Cards-as-Tickets(SM) for entry and for making purchases at the events. The service cuts ticketing costs, reduces cash handling risks and offers event organizers new opportunities for revenue and sponsorship.

“The Visa prepaid platform allows cards to be used for applications beyond general purpose payment, and FTS has taken an innovative approach to integrate processing, payments and promotion for the event community,” said Brian Triplett, head of North America prepaid products for Visa.

FTS has developed its service over the past two years through a series of Alpha, Beta and production deployments and is now selecting a handful of events to sponsor in exchange for agreeing to full scale cashless deployments. “Visa is the leader in its field and was the right choice for us to bring our prepaid Card-as-Ticket(SM) to market,” said Charles Brown, CEO of FTS. ”Going cashless requires trust, and Visa is one of the most respected brands in the financial services industry,” said Brown.

FTS has integrated the prepaid card with the entry ticket sales process used by events. This integration allows FTS to provide ticketing services at very low to no cost, creating major savings for community events. ”We recognized an opportunity to integrate ticketing with prepaid cards to eliminate cash and reduce service expenses for events,” said Brown, “but events have harsh communications environments, so first we needed to develop a specialized communications platform capable of delivering reliable and secure processing services. FTS now offers the first and only guaranteed response time processing platform to the event marketplace.”

FTS prepaid cards can also link promotional offers from events, sponsors, vendors and performers with the cards. ”The ability to add promotions onto the cards-as-tickets provides value for consumers and gives the sponsors methods to measure the return on investment from sponsorship they have not had before,” said Brown. ”It also provides opportunities for the events to generate new revenue.”

FTS is currently targeting 3-5 community events that sell admission tickets for significant sponsorship to assist with the change from cash, tokens or tickets to prepaid cards. Let us know if you are interested in becoming one of these events!

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 155 countries.

Share and Enjoy:
  • Twitter
  • Facebook
  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • Yahoo! Buzz
  • LinkedIn
  • MySpace

FTS: Meet Me in St. Louis

Monday, May 6th, 2013

St Louis Art Fair

Original Photo by Missouri Division of TourismCreative Commons License Some Rights Reserved

Have a festival? Want to have vendors? A new partner has signed up to make running a festival easier.

Our Festival Transaction Services, Inc. (FTS) has signed a two-year agreement with Cultural Festivals of St. Louis, MO. Cultural Festivals produces and promotes Saint Louis Art Fair, which attracts 150,000 visitors annually.

The Fair initially will implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com. Saint Louis Art Fair, an award-winning fine arts and performing arts festival, is a growing influence among art festivals, and considered by artists as one of the best.

Cindy Lerick, President and Executive Director, said, “FTS represents an opportunity for Saint Louis Art Fair to begin deploying new cash management tools that save us time, improve our business intelligence and reduce our cash risks. We will start with the FTS automated vendor booth sales service and extend into the other services as we gain experience and learn how to take advantage of them.”

Charles Brown, CEO of FTS, said, “We are very pleased to be working with Saint Louis Art Fair. Cindy Lerick and her staff create and manage one of the most prominent juried art festivals in the U.S. It is an important cultural event with more than 180 artists, 15 restaurants and 150,000 attendees. Our goal is to help them generate material double-digit improvements in their financial results over the next five years.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the event’s private account, providing secure and immediate sales results in near real time.”

About Cultural Festivals

Cultural Festivals is a non-profit cultural organization, specializing in cultural special events that educate and entertain. Cultural Festivals employs over 1,000 volunteers in a wide variety of leadership roles. Our organization’s goal is to enrich the community by bringing together people of all backgrounds to celebrate and share arts experiences. Our audiences give testament to the need for this coming together in an urban environment.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

Share and Enjoy:
  • Twitter
  • Facebook
  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • Yahoo! Buzz
  • LinkedIn
  • MySpace

Vroom, Vroom: FTS + 500 Festival

Monday, April 29th, 2013

Indy Car

Original Photo by George ThomasCreative Commons License Some Rights Reserved

Looking for an easy way to set up festival vendors?

FTS can help you organize, price and contract with different kinds of vendors to maximize booth sales and serve your festival goers.

Here’s the latest news on this service:

Festival Transaction Services (FTS) has signed a two-year agreement with the 500 Festival in Indianapolis, to implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com.

The 500 Festival, one of the most prestigious community events in the U.S., adds a month-long festival leading up to the Indianapolis 500® on Memorial Day weekend featuring multiple events, from the nation’s largest half-marathon to the one of our country’s most prestigious parades.

Terry Powers, Vice President, Operations for 500 Festival, said, “FTS has very appealing technology developed specifically for the festivals and events business. They are integrating card processing, ticketing, payment and promotion in ways that we believe can help grow our revenue and reduce our operating costs. They also offer their services on a flexible a la carte basis so we can scale up to a fully integrated system as we gain experience. FTS has also demonstrated a deep commitment to our industry, which is critical to our success.”

Charles Brown, CEO of FTS, said, “We are very pleased to have 500 Festival as a customer. Terry Powers and the staff and volunteers of 500 Festival are well known as leaders in the festivals and events marketplace, and in the International Festivals & Events Association. We will start by getting to know their operations so we can help them assimilate our services to grow revenue, reduce expenses and get closer to their attendees.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the events private account providing new visibility for our customer’s sales results.”

About 500 Festival

The 500 Festival is a self-funded, not-for-profit organization deriving its revenue streams from ticket sales, event registrations, sponsorship and corporate memberships. Hundreds of local, regional and national companies participate in a variety of ways. And it works. As one of the nation’s largest festivals, 500 Festival events draw both exposure and people. Families from across the globe attend the IPL 500 Festival Parade, which is nationally-televised on NBC Sports Network. The Parade is one of the nation’s three largest, along the likes of the Macy’s Thanksgiving Day Parade and Pasadena Tournament of Roses. One of only a few nationally televised parades, it attracts an estimated 300,000 curbside spectators — locals and tourists alike.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

Share and Enjoy:
  • Twitter
  • Facebook
  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • Yahoo! Buzz
  • LinkedIn
  • MySpace