Festival Year in Review

January 1st, 2014

Goals for 2014: Go Create; Capture Inspiration; Always Have Fun!

What better to spark your creativity, inspiration, and fun than celebrating the amazing global festival scene of last year.

We’ve chosen some of the best photos from our festival producers and promoters, artists and bands, and audiences and fans in 156 countries, who have been posting, using, and connecting on KadmusArts.com.

This year’s Festival in Review soundtrack comes from one of the most popular bands based in South Africa, Freshlyground. The band’s artists come from South Africa, Mozambique, and Zimbabwe. What better way to start the New Year than with the toast, “Be My Love!” from the opening of their get-up-and-dance track, “Fire is Low.”

We know 2014 will bring changes to our lives and to our work. After all, in 2013, KadmusArts was acquired by a Seattle based company, Festival Transaction Services. In 2014, we’ll be rolling out a new event platform to help festivals and fairs broaden and deepen their reach to audiences and provide events with the leading ticket and sponsorship processing, payment and promotion service. Thanks to FTS, going to festivals and fairs is about to get a whole lot easier, with more rewards and more fun.

From all of us at KadmusArts and our new colleagues’ team at FTS,

Happy New Year!

We wish that everyday of 2014 be a festival for you!

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FTS + Visa = Better Festival Experience

September 23rd, 2013

Ticket Booth

Festival Transaction Services, Inc. (FTS) has teamed with Visa, a leader in global payments technology, to launch a cashless financial services solution for festivals, fairs, and other community-wide events. 

Our new service will use prepaid Cards-as-Tickets(SM) for entry and for making purchases at the events. The service cuts ticketing costs, reduces cash handling risks and offers event organizers new opportunities for revenue and sponsorship.

“The Visa prepaid platform allows cards to be used for applications beyond general purpose payment, and FTS has taken an innovative approach to integrate processing, payments and promotion for the event community,” said Brian Triplett, head of North America prepaid products for Visa.

FTS has developed its service over the past two years through a series of Alpha, Beta and production deployments and is now selecting a handful of events to sponsor in exchange for agreeing to full scale cashless deployments. “Visa is the leader in its field and was the right choice for us to bring our prepaid Card-as-Ticket(SM) to market,” said Charles Brown, CEO of FTS. ”Going cashless requires trust, and Visa is one of the most respected brands in the financial services industry,” said Brown.

FTS has integrated the prepaid card with the entry ticket sales process used by events. This integration allows FTS to provide ticketing services at very low to no cost, creating major savings for community events. ”We recognized an opportunity to integrate ticketing with prepaid cards to eliminate cash and reduce service expenses for events,” said Brown, “but events have harsh communications environments, so first we needed to develop a specialized communications platform capable of delivering reliable and secure processing services. FTS now offers the first and only guaranteed response time processing platform to the event marketplace.”

FTS prepaid cards can also link promotional offers from events, sponsors, vendors and performers with the cards. ”The ability to add promotions onto the cards-as-tickets provides value for consumers and gives the sponsors methods to measure the return on investment from sponsorship they have not had before,” said Brown. ”It also provides opportunities for the events to generate new revenue.”

FTS is currently targeting 3-5 community events that sell admission tickets for significant sponsorship to assist with the change from cash, tokens or tickets to prepaid cards. Let us know if you are interested in becoming one of these events!

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 155 countries.

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FTS: Meet Me in St. Louis

May 6th, 2013

St Louis Art Fair

Original Photo by Missouri Division of TourismCreative Commons License Some Rights Reserved

Have a festival? Want to have vendors? A new partner has signed up to make running a festival easier.

Our Festival Transaction Services, Inc. (FTS) has signed a two-year agreement with Cultural Festivals of St. Louis, MO. Cultural Festivals produces and promotes Saint Louis Art Fair, which attracts 150,000 visitors annually.

The Fair initially will implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com. Saint Louis Art Fair, an award-winning fine arts and performing arts festival, is a growing influence among art festivals, and considered by artists as one of the best.

Cindy Lerick, President and Executive Director, said, “FTS represents an opportunity for Saint Louis Art Fair to begin deploying new cash management tools that save us time, improve our business intelligence and reduce our cash risks. We will start with the FTS automated vendor booth sales service and extend into the other services as we gain experience and learn how to take advantage of them.”

Charles Brown, CEO of FTS, said, “We are very pleased to be working with Saint Louis Art Fair. Cindy Lerick and her staff create and manage one of the most prominent juried art festivals in the U.S. It is an important cultural event with more than 180 artists, 15 restaurants and 150,000 attendees. Our goal is to help them generate material double-digit improvements in their financial results over the next five years.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the event’s private account, providing secure and immediate sales results in near real time.”

About Cultural Festivals

Cultural Festivals is a non-profit cultural organization, specializing in cultural special events that educate and entertain. Cultural Festivals employs over 1,000 volunteers in a wide variety of leadership roles. Our organization’s goal is to enrich the community by bringing together people of all backgrounds to celebrate and share arts experiences. Our audiences give testament to the need for this coming together in an urban environment.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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Vroom, Vroom: FTS + 500 Festival

April 29th, 2013

Indy Car

Original Photo by George ThomasCreative Commons License Some Rights Reserved

Looking for an easy way to set up festival vendors?

FTS can help you organize, price and contract with different kinds of vendors to maximize booth sales and serve your festival goers.

Here’s the latest news on this service:

Festival Transaction Services (FTS) has signed a two-year agreement with the 500 Festival in Indianapolis, to implement the FTS vendor booth sales service using the FTS web site, www.festbiz.com.

The 500 Festival, one of the most prestigious community events in the U.S., adds a month-long festival leading up to the Indianapolis 500® on Memorial Day weekend featuring multiple events, from the nation’s largest half-marathon to the one of our country’s most prestigious parades.

Terry Powers, Vice President, Operations for 500 Festival, said, “FTS has very appealing technology developed specifically for the festivals and events business. They are integrating card processing, ticketing, payment and promotion in ways that we believe can help grow our revenue and reduce our operating costs. They also offer their services on a flexible a la carte basis so we can scale up to a fully integrated system as we gain experience. FTS has also demonstrated a deep commitment to our industry, which is critical to our success.”

Charles Brown, CEO of FTS, said, “We are very pleased to have 500 Festival as a customer. Terry Powers and the staff and volunteers of 500 Festival are well known as leaders in the festivals and events marketplace, and in the International Festivals & Events Association. We will start by getting to know their operations so we can help them assimilate our services to grow revenue, reduce expenses and get closer to their attendees.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the events private account providing new visibility for our customer’s sales results.”

About 500 Festival

The 500 Festival is a self-funded, not-for-profit organization deriving its revenue streams from ticket sales, event registrations, sponsorship and corporate memberships. Hundreds of local, regional and national companies participate in a variety of ways. And it works. As one of the nation’s largest festivals, 500 Festival events draw both exposure and people. Families from across the globe attend the IPL 500 Festival Parade, which is nationally-televised on NBC Sports Network. The Parade is one of the nation’s three largest, along the likes of the Macy’s Thanksgiving Day Parade and Pasadena Tournament of Roses. One of only a few nationally televised parades, it attracts an estimated 300,000 curbside spectators — locals and tourists alike.

About FTS

FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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FTS + Hidalgo BorderFest

April 22nd, 2013

FTS Logo

Festival Transaction Services, Inc. (FTS) has announced that it has signed a two-year agreement to implement the FTS cash management services program for BorderFest, in Hidalgo, Texas. BorderFest, celebrating its 37th year in 2013, attracted more than 85,000 visitors in 2012, and increased attendance to 91,117 in 2013.

Hidalgo City Manager and BorderFest CEO Joe Vera said, “We tested the FTS processing service at our month-long Festival of Lights in December. Their devices performed well, and we expanded their service for BorderFest to include entry box office, food and beverage tickets and our souvenir merchandise. Next year, we look forward to adding their Festivals.com prepaid Visa® cards-as-tickets services.”

Charles Brown, CEO of FTS, said, “We are honored to have BorderFest as a partner in the FTS program. Under Joe Vera’s leadership, BorderFest is one of the best run and most respected events in the festivals and events business. They excel at delivering value to their sponsors as well as their visitors and we are looking forward to helping them offer new sponsor opportunities in 2014 through our prepaid Visa cards-as-tickets. As Past Chairman of the IFEA Foundation Board [International Festivals & Events Association] and Immediate Past President of the Texas Association of Fairs and Events [TAFE], Joe’s acceptance of FTS is particularly significant for our service and technology.”

Kay Wolf, assistant city manager, who also manages the city’s December Festival of Lights event, said, “The larger crowds of BorderFest were no problem for the FTS devices and service. The addition of cell phone signal boosters that FTS supplied made a huge difference.”

Brown added, “FTS deployed 32 wireless transaction devices at 8 box office, food coupon and merchandise sales locations on the BorderFest site. BorderFest volunteers had no problem using the devices, and FTS processed all major credit and debit cards for event visitors’ purchases.”

FTS has partnerships both with Visa and with BankAmerica Merchant Services, which have allowed FTS to use its technology leadership to provide unique services and reporting to event organizers and managers. Brown said, “FTS technology allows each transaction device to be identified by location and type of sale, providing new and valuable information to FTS fair and festival customers. All event and vendor sales transactions can be viewed online within the events private account providing new visibility for our customer’s sales results.”

About Hidalgo BorderFest
    Hidalgo BorderFest was first held in 1976, and 500 visitors attended the event. This is its 37th year, and attendance was 91,117. BorderFest is produced by the City of Hidalgo, Texas. Joe Vera, City Manager, and Kay Wolf, Deputy City Manager act as event producers for BorderFest, Festival of Lights and other City events. Hidalgo is a city of 11,800 on the Rio Grande, directly across from Reynosa, Mexico. BorderFest has been a significant contributor to Hidalgo city activities, and today attracts visitors from throughout the Rio Grande Valley.

About Festival Transaction Services, Inc. (FTS)
    FTS offers transaction services to the fair and festival community including card processing, ticketing, promotion and sponsorship sales support for events, promotion and processing for performers and vendors and Festivals.com VIP prepaid cards for attendees. FTS also operates Festivals.com and KadmusArts.com, the largest Internet resources for information on festivals, fairs and events, with more than 40,000 events in 150 countries.

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